Ramon Ray is probably one of the smartest business authors on the planet right now. In his book, “The Facebook Guide to Small Business Marketing,” he shines a spotlight on some of the overlooked strengths that can help small businesses to connect to millions of customers without much effort. Apart from Facebook, this author also explores a range of strategies that can help small businesses to overcome their afflictions.
The latest statistics show us that Facebook has surpassed the 1 billion mark in terms of the number of active users. Depending on the effectiveness of your strategy you can convert a significant fraction of these numbers into an incredible dynamo for rapid success. Statistics from credible surveys have shown Facebook’s capacity to double the performance of a retail business in six months.
1. Embrace Multi-Level Marketing Strategies.
Savvy business owners who have prevailed against some of the most turbulent times on the market understand the need to manipulate multiple strategies to their advantage. Think of a business that has built its market profile on the strength of trading in first-rate and high-end products and services. Such a business may rebound in performance by developing a new market strategy for low income earners.
The advantage of developing a multi-level marketing strategy is that you get to meet the needs of a wider scope of the market. Besides, you deny many of your competitors the leverage they might have used to curtail your growth and influence on the market. Generally, the most robust businesses rely on strategies that reinforce the overall objective of the business.
2. Remain Consistent with your Marketing Message.
The only way you earn the trust and confidence of your target clientele is to give them the assurance of consistency concerning the goods and services that you are offering. Many businesses squander perfect chances for growth because of altering the market information about their products, which leads to doubts and mistrust from the clients that they aim to convince.
Successful companies rely a lot on the reputation that they build on the market. Any changes that they make must be handled with great care because rivals tend to use such moments to compromise the overall marketing strategy of a business. Strategic changes may be necessary to spur growth, but they can be disruptive if handled without regard to popular preferences.
3. Be Trendy without Ignoring Traditions and Conventions.
Markets are extremely dynamic and quite unpredictable with regard with trends and styles. Many small businesses tend to bill their goods or services as the most fashionable, trendy and stylish. Such a message can be very crucial for capturing a youthful and modern audience, but it might cost the business an entire segment of the market comprising of conventional consumers.
The trick lies in creating categories within the marketing strategy so that the entire vastness and dynamism of the market is sufficiently captured. Small businesses can reach or surpass their marketing goals by testing the opportunities of various market segments in order to get a clear picture of where their strengths and weaknesses lie. This small business marketing tips work well for many firms.