Most people think that dentists just offer a health service but are not an actual business. However, this is entirely untrue and running a successful dental practice requires a lot of tact and strategy. Even though everyone needs to see a dentist to ensure their dental health, the fact is that they can choose from hundreds of different dentists. As a result, for a dental business to be fruitful and profitable, they need to have a very business like approach and find competitive advantages to beat their competition.
One of the ways that a dental practice can make their business stand out is to offer unique services that most other dental offices don’t provide. This is known as a unique selling point and is critical to get more customers. For example, some dental offices will offer the standard dental services as well as cosmetic procedures to attract more attention.
In addition to making your practice unique and stand out from others, it is important to have a specific marketing plan and strategy. One great method that works well is to have an email list with an email marketing plan to re-target past customers. The email list can be used to email past patients about upcoming appointments, send reminders to schedule check ups as well as offer exclusive discounts on specific services.
Social media can also be used to boost business. Mediums such as Facebook and Instagram is especially effective for advertising a dental business since it will allow the dentist to showcase their work. For example, before and after pictures of teeth whitening procedures, braces, veneers and other services can help to attract more attention and inquiries. Best of all, these pictures can be used for Facebook ads which will attract even more attention and potential customers.
Lastly, since dental procedures can be quite expensive, another way that dental offices can differentiate themselves is to offer flexible payment options. Special financing can help patients to say yes to an expensive procedure that they wouldn’t have otherwise agreed to.
In closing, the dental business is quite competitive, and if you are a dentist, then you will need to become both a health provider and business person. However, if you follow the tips above to improve your business and attract new customers, I am confident that you will be able to increase your business and become more profitable